Rapha x rouleur

I was sent some Rapha gear from Rouleur Magazine to capture some images for their Desire section. The brief was ‘sustainability’. We had the idea of the kit growing from the earth, showing the process of using different materials and reflecting the brands goals and mission.

After we shot the kit in a load of mud I decided to use my daughter, Chloe, for something modelling. The idea was meant to show the future for the next generation. Making changes now will only help our kids and kids kids in the future.

We wanted to make obvious references to plastic and recycling so used some different backdrops to help paint that story…